Wedding & Event Venue in Essex
Objective: Lead Generation + Management of Social Media, Engagement & Content Creation
Project Task
This client is based outside of London in Colchester, Essex and an established weekend retreat on Airbnb. Following enquiries for guests to host weddings at the venue it was clear there was a need for social media support and marketing.
The barn had no social media presence and so the initial task was to create accounts and start to increase the posts and visuals. A strong social media presence is essential, as most couples will be using social media as their main resource for inspiration and suppliers. Social media is also used extensively by the whole Wedding Industry and so it is imperative to have a good strong presence.
Project Solution
The solution to this client’s problem was social media marketing and presence.As a new entity on these platforms one of the biggest aims was to grow both accounts – especially Instagram. In 6 months I grew the instagram account from 0 followers to 1,762+ followers organically without paid advertising.
Organic traffic enabled contact from interested couples for 2020 & 2021 however, this alone was only part of what I had to offer. Once we started advertising on Instagram and Facebook the client started to see the true power of social media advertising. Before, we started any advertising campaign I installed a Facebook pixel which will allow me to track activity on their website which in turn enabled me to re-target the potential customers who were most likely to book but did not the first time around.
The campaigns I run for this venue are mainly lead generation campaign, however, during the winter months the venue goes through a slower period of business. I am now working closely with them to put on regular events such as their “Gin Appreciation Society”. We recently had our first event which was fully sold out by using social media marketing.
I continue to work closely with the owners to generate more revenue but also to produce high quality content for their Facebook and Instagram accounts. As well as thinking about new and popular events they can run through the slower months.
Visit them here: Little Tey Barn
“We had no idea how important our social media presence would be when we launched weddings at Little Tey Barn. We also did not understand what a very powerful tool it is.
Thank goodness we had guidance and support and are not sure what we would have done without Will’s extensive knowledge and insight. He was able to enhance our image and help us both make our way through the myriad of do’s and don’ts associated with all the different platforms. He increased our following and brought many, many new leads our way and then was able to offer analytics to help us make constructive decisions about our future marketing. His services have been invaluable.” Jane at Little Tey Barn